What’s in a Name?

Unlocking the Power of Covenant and the Authority of the Name of Jesus

A Call to Go Deeper. A Revelation That Will Change the Way You Walk with God.

In a time when many believers settle for surface-level faith, What’s in a Name? issues a clear and urgent invitation: Step into the deeper things of God. This concise yet powerful book is filled with revelation that opens your eyes to the progression of covenant and the authority embedded in the Name above all names—Jesus.

Inside These Pages, You Will Discover:

The four biblical covenants and how each draws you deeper into relationship with God

The beauty of the Friendship and Bridal Covenants, and what they mean for your spiritual journey

A clear teaching on the authority and power of the Name of Jesus

What it means to walk in His Name, under His authority, with divine empowerment

A compelling call to fulfill your God-given mandate and destiny

This is not just another teaching, it’s a divine blueprint for intimacy, authority, and purpose.

In typical Bruce Allen fashion, this book is deeply insightful yet easy to grasp. Whether you're new to covenant teaching or have walked with God for years, you’ll find yourself both challenged and encouraged.

This Book is Perfect For:

Believers hungry for a deeper walk with God

Those longing to understand covenant on a personal level

Anyone seeking to walk in true spiritual authority

Individuals ready to step fully into their calling

Readers tired of powerless Christianity and eager to live fully empowered in Christ

“God never intended for His people to live defeated or distant. He calls us close, first as servants, then as friends, and ultimately as His bride. In that place of covenant, we are entrusted with the authority of His Name. This is where real transformation begins.”

— Bruce D. Allen